Elevate Your Listing With These Six Best Practices for Drone Video and Photography
Any real estate professional knows that “curb appeal” and “location, location, location” have long been twin pillars of selling a property. Today’s technologies, combined with the expectations of a new generation of buyers, are raising the bar on how to present a listing in the best possible light.
Savvy real estate professionals are not just focusing on a home’s interior — they’re also raising their eyes to the sky. Dronography is the listing agent's new essential tool for marketing any property consumers would want to rent (apartments), lease (vacation homes) or buy (residential or commercial properties).
Now, there’s little barrier to entry for real estate professionals raising the bar on listing videos or photography.
A uas , or Drone, photographer offer a highly cost-effective way to elevate your marketing efforts. Aerial video and photography capture stunning, views of a property and also convey a lifestyle.
Here are 6 Things You Can Do to Make them the Best:
1. Get acquainted with the roof and gutters.
Most of us pay no attention to them until problems occur. Sellers should know beforehand that the roof is in great shape and the gutters are free of leaves and debris. Buyers will be deterred if your drone video reveals missing shingles or saplings growing in the gutter.
2. Clear the clutter.
Just as you’d declutter a home’s interior, clear the exterior of kids’ toys, bicycles, hoses or trash bins. The rule about clutter applies whether inside or out: A property appears more spacious when it’s clutter-free.
3. Avoid outdoor maintenance work on the day of the drone appointment.
Get the landscaping and the pool cleaning done ahead of time and be sure all equipment is out of sight. And be sure your drone appointment doesn’t coincide with trash pick-up day.
4. Alert the neighbors in advance.
Drones have an unmistakable hum, and they are not that common in most neighborhoods. Sellers should avoid unwanted surprises by telling the neighbors the day and time the dronographer is due to arrive. The entire video shoot should take less than 30 minutes, so emphasize to clients and their neighbors that it’s a short process.
5. Notify parents of young children, too.
If the neighborhood kids regularly play outside, Mom and Dad may be more comfortable if they have the option to keep them inside or take them out for a ride.
6. Cloudy days are fine days for capturing aerial images and video.
Since a cloudy sky eliminates the harsh shadows projected on a landscape. Still, many sellers want sunshine in their drone videos and photography. Any customer-focused photography company should have the flexibility to happily reschedule the drone appointment when requested.
With these best practices in mind, you can elevate each and every property listing with dronography.
Navigating the FAA’s New Drone Rule for Realtors
Real estate professionals hoping to use drones in their business got some big news when the Federal Aviation Administration released a final rule governing the commercial use of small unmanned aircraft systems. This final rule, effective August 29, 2016, includes some hard-fought wins for the National Association of REALTORS®, and a clearer path for people to put drones to use in their businesses.
The new rule will no longer require a small unmanned aircraft operator to hold a FAA-issued pilot’s license. Instead, the final rule requires a person operating a small uas to either hold a remote pilot certificate with a small uas rating or be under the direct supervision of someone who does. This new remote pilot certificate will be less expensive and less time-consuming to obtain – a major victory for aspiring drone users.. In general, small UAS may only be flown during the daytime, and cannot be flown over non-participants, and the small UAS must be within the visual line of sight of the operator at all times.
To learn more about the rule, and the significant changes for Realtors
High-tech Tools Raise Quality of Real Estate Listings
According to the National Association of Realtors, 89 percent of all homebuyers use online tools and resources in their home search. Technology has changed nearly every aspect of the way we live, so it is only natural that it affects the way sellers and their Realtors market and sell homes. With so much high-quality media online, the bar has been raised for online real estate listings to really "wow" buyers.
Unmanned aerial vehicles, more commonly known as drones, can be used to take aerial photos of your home and the surrounding property. New drone technologies can help your agent market your home in a way that may have been cost-prohibitive in the past.
By using a few of these tools, you can make your home’s listing more appealing to buyers. Contact a Realtor today to see how these tech tools can be used to successfully sell your home.
Drones Helping to Sell Big-ticket Real Estate
Drones are the next step in high-end real estate sales, say local Realtors, an innovation that eclipses two-dimensional still photography. Having a drone in your real estate arsenal also signals that your firm is cutting edge, says Joe Houlihan, managing partner of Houlihan & O’Malley Real Estate Services in Bronxville.
Drone Photography Changing the Face of Real Estate
Agents and vendors are turning to emerging technology in video, 3D-imagery and drone photography to show prospective buyers properties from a whole different angle.
Drones, or unmanned aerial vehicles (UAVs), are increasingly being used to provide a better overview not just of the property, but also of the surrounding area.
Talk to a Realtor
Drones continue to explode in popularity. The small flying cameras have suddenly enabled thousands to get shots that only a few years back would have required a very expensive helicopter rental.
Many industries are starting to take note of the usefulness of drones. In particular, realtors are beginning to incorporate them into their work. The ability to quickly show an entire property from above is especially useful, particularly when one considers large, undeveloped rural properties that may be difficult or time-consuming to navigate on foot. The National Association of Realtors reports that 26 percent of realtors currently use drones in their work, with another 18 percent planning to in the future. Of those that do, 42 percent hire a professional. This means that currently, approximately 264,000 realtors are hiring drone pilots, with another 432,000 interested in using them in the future.
Drone Usage in Real Estate Poised to Take Off
More commercial and real estate brokers are seeing the competitive advantages of using drones in their business.
The use of drones to market commercial and residential real estate may be in its infancy but industry observers believe use of the technology as a competitive tool is on the verge of taking off.
The most obvious use of an unmanned aerial system (UAS), or drone, is to create new ways to market a property.
Real Estate Aerial Video: How NOT To
There is a right way and a wrong way to use aerial video in real estate. You can maximize your return on your investment of time and/or money by not doing these things when using aerial video in real estate.
Thought some of his pints are outdated, this video by Stephen Garner is a great resource.
How Drones Are Transforming The Way You Shop For Real Estate
It seems like drones are everywhere these days. From delivering emergency medical supplies to filming the latest OK Go video, drones are a major part of our 21st century lives. And recently, drones have become important tools not just for Presidents and rock stars, but real estate agents too.
They are the next step in real estate sales, say local Realtors, an innovation that eclipses two-dimensional still photography. Having a drone in your real estate arsenal also signals that your firm is cutting edge.
Field Guide to Drones and Real Estate
Change is on the horizon. The FAA Modernization and Reform Act of 2012 tasked the FAA with implementing clear-cut regulations allowing for the commercial use of UAVs, by no later than September 30, 2015. In the meantime, this Field Guide from the National Association of Realtors® includes resources to help REALTORS® stay abreast of the legal status of utilizing drones, and to learn about the potential future use of drones for the real estate industry.
